Next Meeting

During a meeting how can I subtly count how many time someone says 'shit'. I find it highly unprofessional and I can't help it flinch each time 'all this shit' and 'it's a shit load of work 'is mentioned. I quiver with embarrassment and need to distract myself with thoughts of this is really tally worthy - now why don't any of my colleagues say anything about this behaviour? Is it now seen as acceptable for a woman to speak this way in order to be accepted by the boys, not in my book and it never will be.